DPA Design Communication Agency . Montauban France . Branding, packaging design, sales promotions, web site design, below the line communications

DPA design packaging and
branding communication agency
Design experience

230, avenue de l'Europe
82000 Montauban - France
Tél +33 (0)5 63 66 92 29
Fax +33 (0)5 63 66 50 99

DPA Agence de Design marque,
packaging et communication
à Montauban

Design packaging Roquefort Société
January 2006, the Roquefort Société brand retained DPA to reposition it's Roquefort range. All the designs had to respect consumer aspirations specific to each of the three distribution circuits; cheese counter, self service and locale cheese shops. January 2007, after a year of designing and testing the new packagings were signed off and are now available in supermarkets and cheese shops throughout France.

Société . Cave Saveur
Baragnaudes (self service)
This special reserve Société needed a design that reflects the premium segment which typifys the Roquefort Caves Baragnaudes.

Société . Caves Baragnaudes
the Delicatesse (cheese counter)
BARAGNAUDES in the “Occitan language” (locale direlect of south west France ) means fairys.
Even today the “maitres affineurs Société” maintain that Caves Baragnaudes is habited by fairys...

Société . Cave Abeille
The Worker Bee Roquefort, distributed only through traditional cheese shops. The “busy bee” symbol has been associated with the brand since 1863.
It symbolises the female work force of the time employed to wrap the Roquefort in tin foil.